This is not necessarily true about all consumers. I am exactly the opposite.
The product or service has to wildly exceed my expectations for me to justify spending the time on writing a review for it or even answer a few multiple choice survey questions. I am fully aware that my expectations are normally so high that it is practically impossible to even meet them. Thus, if the product falls short of satisfying my needs, I simply move on. Our consumer-oriented economy has made returns fairly easy.
However, a product or a company that goes out of its way to please me, excites me to the core. I will always make the time to write reviews for products that captured my heart (which is another practically impossible task). I will also write reviews for objects, services, and applications that I HAVE to use on regular basis – I have no other choice but to fight for improvement. And that is the essence of the Perfection Pursuit.
Source: Consumer Experience Matters. Data Snapshot: How Consumers Give Feedback, 2012. http://experiencematters.wordpress.com/2012/06/06/data-snapshot-how-consumers-give-feedback-2012/