(1) learn the value of measurements (nothing improves that is not measured);
(2) measure everything you can about important processes in your key activities (each measurement will teach you something you need to know);
(3) identify the best practices anyone has ever done in these areas (especially by looking outside your industry), and anticipate where these best practices will be in 5 years;
(4) assemble best practices together in new ways that no one has ever done before to exceed the future best practice;
(5) identify the ideal best practice (the best people will ever be able to do -- for communications this will be having everyone get the message in one second, like shouting "fire" in a crowded theater where smoke and flames are evident);
(6) find ways to approach the ideal best practice by applying the analogy of where humans do it almost perfectly now to your situation;
(7) assemble the right people, resources and incentives to get the job done;
(8) repeat the process (you will get better at it and find better ideas, each you time you do this again).
Robert E. Kelley "How To Be a Star At Work: 9 Breakthrough Strategies You Need to Succeed"