Color of 2012: Tangerine Tango

Pantone Reveals Color of the Year for 2012:
PANTONE 17-1463 Tangerine Tango

Dance into the New Year with this vivacious and appealing reddish orange

CARLSTADT, N.J., Dec. 8, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012.

http://www.pantone.com/pages/fcr.aspx?pg=20910&ca=4

The vibrancy of orange is considered to be a stimulant – from emotions to appetite.  It gets you thinking; it gets you talking.  In design, its primary complement is blue, but also red, yellow, tropical green and deep purple mingle well with this fierce hue.  On the other hand, orange is not advisable to be paired with pink, unless , of course, you are feeling psychedelic.  ;)

Depending on the shade of orange, it can be used to represent many different themes and moods – autumn, the time of change, sunset, citrus fruit, etc. It symbolizes balance, warmth, enthusiasm, vibrancy, and demands attention.

Also, according to Wikipedia, orange represents the sin of gluttony.

Curious Links:     

               All Things Orange
               http://www.life.com/gallery/49721/all-things-orange#index/0

              Color Scheme Designer
               colorschemedesigner.com

              Sensational Color
               http://www.sensationalcolor.com/color-messages-meanings/color-meaning-symbolism-psychology/all-about-the-color-orange.html